We ask what is the big idea? Through this “big idea”, we determine the proposition and strategy.
In this phase we deep dive into our client’s DNA, identify their needs and objectives, and understand their customers and stakeholders through observation and research.
We create a design framework that sets the tonality of the solution and maps the way forward for the design project through synthesizing and reframing.
Through a number of activities such as brainstorming and ideation, rapid prototyping and validation, we find the best ideas to move forward with.
We walk through our project site to ensure workmanship even in the finest details. This is where we hand over our project as your new home.